Demographic profile of all 1,923 populated Texas ZIP codes: household income, homeownership, home values, age and vehicles, built from the U.S. Census Bureau's ACS 2020–2024 five-year estimates (released December 2025), the most current ZIP-level data published. Dallas-Fort Worth and Austin, where more than half of your leads come from, are called out throughout: the four core Dallas-Fort Worth counties (Tarrant, Dallas, Collin and Denton) plus Williamson and Travis. Section 07 lines the state up against the 3,233 GOAL leads delivered from January 1 to October 15, 2026 (2,786 Home and 447 Auto), including Bexar County (San Antonio), your largest lead county outside those six. The companion spreadsheet carries every ZIP and every column; the hail and hurricane report covers the risk geography.
01
Statewide profile
ACS 2020–2024 five-year estimates
1,923
Populated ZIP codes
30.19M residents
10.99M
Households
12.13M total housing units
$77,272
Median household income
Household-weighted across ZIPs
62.6%
Homeownership rate
6.88M owner-occupied homes
$274,900
Median home value
Owner-occupied homes
61.6%
Households with 2+ vehicles
5.4% have no vehicle
02
Household income by ZIP
Median household income, all ZIPs
Under $55k
$55–75k
$75–100k
$100–140k
$140k+
Each point is one ZIP at its geographic center; point size reflects housing units. 1,746 ZIPs carry a published median; small ZIPs without one are shown in gray.
Income distribution across ZIPs
- 10th pctile ZIP$45,978
- Median ZIP$69,976
- 90th pctile ZIP$112,851
- $150k+ ZIPs47 ZIP codes: Dallas-Fort Worth 20, Austin & Central Texas 13, Houston & Gulf Coast 8, San Antonio & South Texas 4, East Texas 1, West Texas & Panhandle 1
- Top-coded2 ZIPs at the Census cap of “$250,000 or more”
- Coverage1,746 of 1,923 ZIPs publish a median; the rest are below the Census reporting threshold
Household-weighted income by region
Dallas-Fort Worth3,025,413 households
Austin & Central Texas1,559,237 households
Houston & Gulf Coast2,702,458 households
San Antonio & South Texas1,416,226 households
Golden Triangle149,945 households
West Texas & Panhandle1,101,293 households
East Texas604,610 households
Rio Grande Valley433,491 households
Household-weighted average of ZIP median incomes. Statewide household-weighted median: $77,272. Among the 106 Texas counties with 10,000+ households, the six focus counties rank: Collin $123k (third highest), Denton $118k (sixth highest), Williamson $114k (seventh highest), Travis $106k (ninth highest), Tarrant $90k (21st highest) and Dallas $82k (27th highest). The highest counties statewide are Kendall ($128k), Rockwall ($127k) and Collin ($123k).
03
Homeownership
Two measures per ZIP
The two ownership columns
- Rate · 62.6%Homeownership rate: owner-occupied homes ÷ occupied homes. The standard tenure measure.
- All homes · 56.7%% of all homes owner-occupied: owner-occupied homes ÷ all housing units, including vacant, seasonal and rented-out stock.
- TarrantTarrant County: 59.3% of households own; 55.0% of all units owner-occupied
- DallasDallas County: 50.7% of households own; 46.8% of all units owner-occupied
- CollinCollin County: 63.5% of households own; 60.3% of all units owner-occupied
- DentonDenton County: 66.9% of households own; 64.1% of all units owner-occupied
- WilliamsonWilliamson County: 66.5% of households own; 63.9% of all units owner-occupied
- TravisTravis County: 52.5% of households own; 49.6% of all units owner-occupied
- Second homesCameron County 78597: 70.6% of resident households own; 20.7% of all units owner-occupied; 70.7% of units vacant, 66.6% held for seasonal or recreational use
- Also seasonalPalo Pinto County 76449: vacancy 62.7%, 60.5% seasonal
Homeownership rate by region
East Texas
Golden Triangle
Rio Grande Valley
West Texas & Panhandle
San Antonio & South Texas
Houston & Gulf Coast
Dallas-Fort Worth
Austin & Central Texas
Owner-occupied homes ÷ households, by region. Statewide: 62.6%. East Texas has the highest regional rate at 71.3% and Austin & Central Texas the lowest at 60.0%. Of the six focus counties, Collin, Denton and Williamson sit above the statewide rate (63.5%, 66.9% and 66.5%); Tarrant, Dallas and Travis sit below it (59.3%, 50.7% and 52.5%), where denser cores rent.
04
Within-county spread
ZIP-level range of median household income, ZIPs with 1,000+ households
| County | Lowest ZIP | Median ZIP | Highest ZIP | ZIPs |
|---|---|---|---|---|
| Harris County | $35,432 77091 | $68,470 | $243,750 77401 | 129 |
| Dallas County | $33,712 75210 | $73,274 | $200,234 75225 | 81 |
| Bexar County | $26,595 78208 | $66,744 | $157,428 78255 | 67 |
| Tarrant County | $45,466 76010 | $80,922 | $250,001+ 76092 | 63 |
| Travis County | $32,380 78705 | $105,046 | $238,559 78739 | 45 |
| Collin County | $63,741 75287 | $114,720 | $196,564 75078 | 28 |
| Denton County | $39,982 76201 | $111,462 | $180,982 76226 | 26 |
| El Paso County | $14,872 79901 | $56,976 | $122,713 79911 | 27 |
| Fort Bend County | $66,510 77053 | $100,950 | $184,390 77441 | 15 |
| Hidalgo County | $40,399 78538 | $53,804 | $81,905 78504 | 22 |
The 10 largest counties by households with five or more such ZIPs. Income varies by roughly 2.0 to 8.3 times between a county's lowest- and highest-income ZIP. Campaign geography is set at the ZIP level, not the city or county level.
05
Prime-target ZIPs
Income $100k+ · ownership 60%+ · Low, Moderate or High hail and hurricane tier · 3,000+ households
142
ZIP codes meet all four screens
Of 1,923 statewide
2.06M
Households in those ZIPs
18.7% of all Texas households
60
Prime ZIPs in the six focus counties
Tarrant 12, Dallas 10, Collin 5, Denton 12, Williamson 8, Travis 13 · 868,598 households
Largest prime-target ZIPs · the 12 largest in Tarrant, Dallas, Collin, Denton, Williamson and Travis, then the rest of the state
| ZIP | County | Med. income | Own rate | Hail & hurricane | Households | Your Home leads |
|---|---|---|---|---|---|---|
| 78660 | Travis County | $113,205 | 66.1% | Low | 45,630 | 17 |
| 78641 | Travis County | $135,024 | 77.2% | Low | 35,410 | 37 |
| 78613 | Williamson County | $125,487 | 63.9% | Low | 33,919 | 10 |
| 76063 | Tarrant County | $118,946 | 71.6% | Moderate | 26,980 | 8 |
| 76179 | Tarrant County | $107,428 | 79.1% | High | 26,504 | 32 |
| 76244 | Tarrant County | $122,217 | 68.0% | Moderate | 25,086 | 20 |
| 78665 | Williamson County | $122,680 | 61.4% | Low | 24,162 | 22 |
| 75002 | Collin County | $137,037 | 78.4% | High | 23,656 | 27 |
| 75068 | Denton County | $126,635 | 80.2% | Moderate | 23,423 | 9 |
| 76227 | Denton County | $111,402 | 77.4% | Moderate | 22,426 | 24 |
| 75098 | Collin County | $122,089 | 79.9% | High | 21,449 | 25 |
| 75007 | Denton County | $111,521 | 67.4% | Low | 20,788 | 0 |
| 77494 | Fort Bend County | $148,720 | 70.9% | High | 42,924 | 0 |
| 77573 | Galveston County | $122,722 | 75.8% | Low | 35,988 | 0 |
| 77433 | Harris County | $143,934 | 81.5% | High | 34,982 | 0 |
| 77429 | Harris County | $119,191 | 81.2% | High | 32,881 | 0 |
| 77584 | Brazoria County | $121,872 | 73.7% | Moderate | 31,359 | 0 |
| 77479 | Fort Bend County | $156,735 | 82.7% | Moderate | 29,862 | 0 |
| 77379 | Harris County | $107,486 | 74.1% | Moderate | 29,177 | 0 |
| 77459 | Fort Bend County | $129,151 | 85.2% | High | 28,506 | 0 |
| 76028 | Johnson County | $101,138 | 77.3% | Low | 27,903 | 7 |
| 77346 | Harris County | $122,241 | 81.7% | Moderate | 27,144 | 0 |
| 77450 | Harris County | $106,402 | 68.8% | Moderate | 24,945 | 0 |
| 75126 | Kaufman County | $103,673 | 80.5% | Low | 24,912 | 30 |
Extreme-tier ZIPs are left out of this list because they need an appetite check first (see the companion risk report); that is why Collin County, where hail scores run highest in the Dallas-Fort Worth metro, has only 5 prime ZIPs. Prime ZIPs hold 18.7% of Texas households and produced 881 of your 2,786 Home leads (31.6%) and 73 of your 447 Auto leads. The full 142-ZIP list is filterable in the spreadsheet on the same four columns.
06
Household screens
ZIPs whose household profile differs from their headline population
Senior concentration
- Flagged ZIPs73 with householders 65+ at 50% or more of occupied homes (300+ households)
- WhereAustin & Central Texas 22, East Texas 21, San Antonio & South Texas 12, West Texas & Panhandle 10, Houston & Gulf Coast 3, Rio Grande Valley 3, Dallas-Fort Worth 2
- Why it mattersOwners, often mortgage-free, with fewer drivers per household: strong Home, lighter Auto
Urban renter cores
- Flagged ZIPs40 with homeownership under 30% and density above 3,000 per sq mi
- Households527,530 across those ZIPs
- LocationDallas-Fort Worth 17, Austin & Central Texas 9, Houston & Gulf Coast 9, West Texas & Panhandle 3, San Antonio & South Texas 2
- No vehicle11.4% of households, vs. 5.4% statewide
Most senior-concentrated ZIPs · 300+ households
| ZIP | County | Med. age | HH 65+ | Own rate | Households |
|---|---|---|---|---|---|
| 78058 | Kerr County | 66.5 | 79.1% | 97.3% | 484 |
| 78672 | Llano County | 70.2 | 75.7% | 89.6% | 345 |
| 78633 | Williamson County | 67.3 | 73.7% | 91.7% | 14,245 |
| 75959 | Sabine County | 60.8 | 73.5% | 90.8% | 445 |
| 78055 | Bandera County | 65.1 | 72.5% | 80.0% | 724 |
| 75928 | Newton County | 61.6 | 66.1% | 86.0% | 413 |
| 78833 | Real County | 35.6 | 66.0% | 66.7% | 315 |
| 77359 | San Jacinto County | 60.8 | 65.4% | 73.0% | 318 |
| 75497 | Wood County | 61.9 | 64.2% | 82.3% | 1,555 |
| 76652 | Bosque County | 58.8 | 61.3% | 89.6% | 489 |
07
Where your leads come from
2,786 Home and 447 Auto GOAL leads by region vs. share of Texas households · Jan 1 to Oct 15, 2026
| Region | Share of TX households | Home leads | Share | Auto leads | Share |
|---|---|---|---|---|---|
| Dallas-Fort Worth | 27.5% | 1,294 | 46.5% | 125 | 28.0% |
| Austin & Central Texas | 14.2% | 785 | 28.2% | 119 | 26.7% |
| San Antonio & South Texas | 12.9% | 297 | 10.7% | 84 | 18.8% |
| West Texas & Panhandle | 10.0% | 235 | 8.4% | 70 | 15.7% |
| East Texas | 5.5% | 163 | 5.9% | 42 | 9.4% |
| Houston & Gulf Coast | 24.6% | 8 | 0.3% | 6 | 1.3% |
| Golden Triangle | 1.4% | 0 | 0.0% | 0 | 0.0% |
| Rio Grande Valley | 3.9% | 0 | 0.0% | 0 | 0.0% |
Dallas-Fort Worth supplied the most leads: 1,294 Home (47%) and 125 Auto (28%), against 28% of Texas households. The six focus counties (Tarrant, Dallas, Collin, Denton, Williamson and Travis) hold 31% of households and supplied 1,597 Home and 163 Auto leads: 1,117 Home and 99 Auto from the four Dallas-Fort Worth counties and 480 Home and 64 Auto from Williamson and Travis. Williamson County stands out, with 2.0% of Texas households and 8.0% of your Home leads. Bexar County (San Antonio), your largest lead county outside the six, holds 7% of households and supplied 156 Home and 55 Auto leads. Home leads ran ahead of household share in Dallas-Fort Worth and Austin & Central Texas, and behind it in San Antonio & South Texas, Houston & Gulf Coast and Rio Grande Valley. 4 Home and 1 Auto leads came from PO-box or non-residential ZIPs (75710, 76385, 78646, 79712) with no Census profile.
08
Data & files
- SourceU.S. Census Bureau, American Community Survey 2020–2024 five-year estimates (released December 2025), tables B01002, B01003, B08201, B11001, B11007, B19013, B25001, B25002, B25003, B25004, B25077. Geography: 2020 ZIP Code Tabulation Areas.
- Coverage1,923 populated Texas ZIPs. PO-box-only ZIPs have no resident population and no Census profile; traffic from them resolves to the surrounding ZIP. Median income is published for 1,746 ZIPs and median home value for 1,701.
- Top-codingThe Census caps medians at “$250,000 or more” for income (2 ZIPs) and “$2,000,000 or more” for home value (0 ZIPs); those ZIPs are shown at the cap.
- GeographyEach ZIP is assigned to the Texas county holding the largest share of its land (2020 ZCTA-to-county relationship file); ZIPs in the 75 to 79 and 885 ranges that sit outside Texas are left out. The 254 counties are grouped into eight regions: Houston & Gulf Coast, the Golden Triangle (Beaumont and Port Arthur), the Rio Grande Valley, San Antonio & South Texas (including Corpus Christi and Laredo), Austin & Central Texas, Dallas-Fort Worth, East Texas, and West Texas & Panhandle (including El Paso). The city column is left blank: no city file was used, so ZIPs are identified by county.
- LeadsAll 3,233 GOAL leads for this account, Jan 1 to Oct 15, 2026 (2,786 Home, 447 Auto), counted by ZIP. 2,782 of 2,786 Home leads and 446 of 447 Auto leads matched a populated Texas ZIP.
- PrecisionAll values carry ACS margins of error and are strongest for larger ZIPs. Blank means not published, never zero.
- FilesJamison-TX-ZIP-Data-10-15-26.csv · every ZIP, every column, with the hail and hurricane tier from the companion report.